Truyền thông trong chiến dịch tranh cử của tổng thống Mỹ Obama

Political Campaign 4.0
Integrated communications:
+ Mass Media (Print/Radio/TV)
+ Social Media (Social networks, blogs, Twitter,
videogames)
+ Personal Media (mobile phones, pagers, PDAs)
+ Direct Media (direct mail, email)

2008: Obama presidential campaign uses integrated communications strategy, predictive analytics, and  state-
f-the-art technology to support them.

Download:

http://dl.dropbox.com/u/43555804/vanluong/bvl91/VanLuong.BlogSpot.Com_obama.pdf