Chủ đề: Marketing - Bán Hàng
Political Campaign 4.0
+ Mass Media (Print/Radio/TV)
+ Social Media (Social networks, blogs, Twitter,
+ Personal Media (mobile phones, pagers, PDAs)
+ Direct Media (direct mail, email)
2008: Obama presidential campaign uses integrated communications strategy, predictive analytics, and state-
f-the-art technology to support them.